PROJECT
Launched in 2015 by Adam Bonvin, Alaïa was born following a surf trip to Hossegor in France. His dream: recreate that surfing and action sports atmosphere in Switzerland and share the values associated with it.
The name "Alaïa" comes from the first surfboards used by Hawaiians and surfing is at the origin of many action sports disciplines. We sincerely believe that the practice of these sports significantly improves the level of happiness in people's lives.
MISSION
Our mission is to create and manage first-class action sports center that allow people to discover and enjoy within environments inspired and designed by the surf culture.
VISION
Our vision is to build unique environments around action sports where our customers experience intense life changing moments, evolve, get shaped and have the feeling to be part of a community who shares the same passions and values.
OUR VALUES
Our values are Freedom, Health, Creativity, Progression, Nature and Pleasure.
